2016 CSU Facilities Management Conference

Keynote Speaker Jeffrey Ma

Ten Times Better: Maximize Performance through Big DataAdam Steltzner
Tuesday Afternoon, October 18

Closing Keynote Address

When it comes to beating the house - whether you're amassing poker chips or market share - Jeffrey Ma is living proof that data-driven decisions and smart risk-taking trump luck every time. A member of the renowned MIT blackjack team and the founder of four successful companies, Ma has established himself as the expert that business leaders, entrepreneurs and organizations turn to for insight on harnessing the power of technology-driven platforms to optimize performance, customer loyalty, and overall success.

Ma gained worldwide recognition as a member of the MIT blackjack team, which inspired the best-selling book, Bringing Down the House and the hit film, 21. Since then, he has founded GlofSpan.com (sold to Demand Media), Circle Lending (sold to Virgin) and Citizen Sports (sold to Yahoo!). Ma’s most recent venture, tenXer, an analytics tool designed to optimize employee performance, progress and productivity, was recently acquired by Twitter.

Professional sports teams and leading global corporations, including Sports Illustrated, ESPN, Ford and McDonald's seek Ma's insight on how to effectively understand and utilize technology as a competitive advantage, as well as his proven game plans to score big in the digital age. In his bestselling business book, The House Advantage: Playing the Odds to Win Big in Business, Ma seamlessly connects his experiences at the table and in the sports world, to business analytics and the power of data, providing insight that is accessible for individuals at every level.

With an extraordinary real life tale that illustrates the power of data, coupled with an entrepreneur’s business expertise, Ma captivates audiences with fascinating insight on strategy, innovation, risk, analytics, and how to understand, play and win the game.