Chancellor's Recent Speeches

Remarks by Dr. Charles B. Reed
Chancellor, California State University
Latino Film-T.V.-Entertainment Forum at Cal State L.A.
Los Angeles, CA
April 29, 2005

Thank you, Barry (Gordon) – and thanks to President Rosser and Dean Selkin for all the work that you did in putting together this event.

It is a real pleasure to be here at the Luckman Fine Arts Complex, enjoying the new Intimate Theater and the Golden Eagle. Special thanks to all of the Cal State L.A. staffers who came together to make this such a special event for us in these exceptional new facilities.

Last fall the California State University came out with an important report on the impact that our university system has on the many industries around California. We were able to quantify the impact that our 23 campuses have around the state – and it’s a major impact.

But we also learned that a great deal of the information was a surprise to many people.
Many people don’t seem to understand or realize the vast impact that our university system has on our state. So we decided to have a series of conversations, like this one, with our industry leaders around the state.

We want to share the information that we learned about our impact on these industries. And we want to hear from you about what we can do to better prepare more students to work in the entertainment industry.

We chose Cal State L.A. as the site for this discussion because it embodies the diversity of our dynamic state. It helps us spotlight the importance of all communities – especially Latino and Asian communities – in fueling our state’s economic growth and in advancing California’s critical industries like entertainment.

CSU Impact and Contributions

I’d like to begin with a few words on the California State University. The CSU is the country’s largest four-year university system with nearly 400,000 students.

It is the most diverse, with minority enrollment at over 53 percent, and it is one of the most affordable, with some of the lowest student fees in the country.

The CSU graduates nearly 80,000 students each year into California's workforce. We prepare 58 percent of California’s Hispanic graduates, 52 percent of its African-American graduates, 53 percent of its Native American graduates, and 39 percent of its Asian/Pacific Islander graduates.

CSU-related expenditures create over $13 billion in economic impact. We support over 207,000 jobs in California. And the state reaps a four-fold benefit from every dollar it invests in the CSU.

The CSU also surpasses all other universities in California when it comes to preparing students for the workforce. The CSU prepares the most students in the California’s critical industries, such as engineering, business, agriculture, criminal justice, social work, public administration, and education. As for the entertainment industry, many people know about our most famous alumni, like Steven Spielberg, Tom Hanks, and Annette Bening.

But not many people are aware of the major impact that the CSU has on the industry. The CSU grants 88 percent of California’s radio and television broadcasting degrees; 66 percent of its journalism and mass communications degrees; and 59 percent of its visual and performing arts degrees. We have outstanding media and entertainment programs at many of our campuses, including Dominguez Hills, Fullerton, L.A., Long Beach, Monterey Bay, Northridge, San Diego, San Francisco, San Jose, and the CSU Summer Arts Program.

Several of our department chairs and faculty members from these departments are here today. Would those of you please stand and be recognized.


Thank you.

We are also proud of the fact that our campuses are among the most diverse in the country. We take the vast majority of our students as upper-division transfer students from the community colleges. Given that our state’s community colleges are most closely tied in with the local communities around the state, we have an incredibly diverse group of students that come from these institutions.

Working with Industry

Even though we reach many students across the state, one goal of ours is to expand our reach to an even more diverse group of students and help them on their way to success in the entertainment industry.

We look to you for suggestions on how we can improve that situation. I hope that you will share your thoughts with us today on:

  • What are the biggest obstacles we face in recruiting students?

  • What can we do to make sure they are better prepared for success in the industry?

  • How can we help them make the transition from college to work?

I also hope that you will help us brainstorm on more ways that the CSU and its campuses can partner with your companies – such as through scholarship opportunities, internships, or job placement assistance.

We hope that this can be just the beginning of an ongoing discussion of how we can reach more students – and continue to build a strong entertainment industry for our state.

I am looking forward to hearing from all of you during our discussion.

Thank you again for joining us here today.

Back to speeches