The Bay Area region consists of the nine Bay Area counties of San Francisco, Alameda, Santa Clara, San Mateo, Contra Costa, Marin, Sonoma, Napa, and Solano, along with Santa Cruz and Lake Counties.
The CSU has five campuses in the Bay Area Region: San Francisco State, San José State, Sonoma State, CSU East Bay, and Cal Maritime.
Together, these campuses have a direct impact of nearly $1.7 billion, including:
The direct impact of the CSU campuses in the Bay Area created a total spending impact of $2.6 billion. This spending supports over 20,000 jobs in the region, and generates $156 million in tax revenue for state and local governments. The Bay Area campuses generated a positive return on investment, meaning that for every dollar the campuses spend, $1.52 is generated in the regional economy. Moreover, an additional $9 billion of the earnings of Bay Area campus alumni can be attributed to their CSU degrees.
In addition to the regional impact that San Francisco State, San José State, Sonoma State, CSU East Bay and Cal Maritime have on the Bay Area region, there are statewide impacts associated with leakages from spending beyond the immediate region. Including the impacts on other regions, Bay Area campuses create a total spending impact of $3.5 billion, support nearly 30,600 jobs, and generate $210 million in tax revenue for state and local governments. Moreover, when the enhanced earning power of Bay Area alumni is considered, the campuses produce a combined total direct annual impact of $10.7 billion in the California economy, which creates a total spending impact of $15 billion. This level of economic activity supports roughly 103,000 jobs annually in the state and generates over $1 billion in annual tax revenue for the state government and local governments.
The impact generated by Bay Area campuses can be compared to the state’s annual investment to determine the return on investment. In 2008-09, state appropriations totaled nearly $617 million to Bay Area campuses, and for every dollar invested, $4.17 in regional and $5.74 in statewide spending is generated. When the impact of the enhanced earnings of Bay Area CSU graduates is included, the ratio rises to $24 in total spending impact for every dollar the state invests.