CSU Mascots in National Advertisement
Contact: Colleen Bentley, (562) 951-4801, firstname.lastname@example.org
(March 13, 2007) - The California State University is participating in an ad campaign with the National Association of State Universities and Land Grant Colleges (NASULGC) to encourage college hoop fans to have a fun, safe time during the upcoming NCAA basketball tournament.
NASULGC and the CSU have joined forces with Anheuser-Busch Cos. to produce and air a 30-second television commercial named “Good, Clean Fun.”
The commercial features mascots from 14 universities who receive pointers from a referee on how they can help promote celebrating responsibly and encourage fans to watch out for each other.
The spot features mascots from six California State University campuses:
The other university mascots from NASULGC member campuses are the Delaware State University Hornet; University of Nevada Wolf Pack; Kansas State University Wildcat; University of California-Irvine Anteater; Arizona State University Sun Devil; Penn State Nittany Lion; and Wichita State University Wu Shock.
Anheuser-Busch will run the ad in the National Collegiate Athletic Association (NCAA) basketball tournament broadcasts, which air on CBS, March 15 through April 12.
At this point, the Mascot ad is scheduled to run on Thursday, March 15, during Games 2 and 4; Friday, March 16, during Game 5; Saturday, March 17, during Game 11, and Thursday, March 22, during Game 16.
The spot was shot at the Walter Pyramid on the Cal State Long Beach campus. To view the spot visit www.beeresponsible.com.
The California State University is the largest system of senior higher education in the country, with 23 campuses, approximately 417,000 students and 46,000 faculty and staff. See www.calstate.edu
NASULGC is the nation’s oldest higher education association. A voluntary association of 215 public universities, land-grant institutions and many of the nation’s public university systems, NASULGC campuses are located in all 50 states, the U.S. territories and the District of Columbia. www.nsaulgc.org.For a quarter century, Anheuser-Busch and its nationwide network of 600 independent wholesalers have led the alcohol beverage industry in promoting responsibility and respect for the law, investing more than a half-billion dollars in alcohol awareness and education programs and partnerships. www.beeresponsible.com.
Last Updated: March 13, 2007