During the past 10 years, the CSU has worked
hard to develop a tradition of giving among its supporters,
including its alumni, parents and friends. Individuals have
historically provided the highest percentage of giving to
charitable institutions and the CSU has been no exception.
However, this year, for the first time, giving from individuals
has been surpassed by giving from corporations as the single
largest source of outright gifts to the CSU.
Giving from individuals declined in 2001/2002 by 15 percent,
falling from $107.5 million to $92.9 million, its lowest level
in five years. Outright giving from alumni, parents and friends
showed a marked decline from previous years. However, pledges
and gift expectancies increased significantly as did foundation
giving, some of which is attributable to the growing number
of family foundations operated by individuals that previously
gave as individual donors. This change in giving patterns
may reflect the reluctance of donors to contribute outright
gifts in a
down economy as well as the efforts of several campuses to
generate multi-year pledges to support major comprehensive
and capital campaigns.
A key component of every campus advancement
program is to establish close ties between a campus and its alumni. Giving
by alumni provides an important perspective on giving to the
CSU since alumni, as products of a CSU education, have a unique
and special interest in supporting the academic and other
initiatives of the university. With 1.5 million addressable
alumni from the 23 CSU campuses, the challenges of telling
the CSU story and engaging the interest and support of alumni
are tremendous. However, with over $20 million in gifts last
year, the efforts are paying off.
Over the last 10 years, alumni have given over $200 million
to the CSU. Since 1996, giving has fluctuated between $20
million and $27 million per year. This is a significant level
of support given the fact that half of the CSU campuses have
fewer than 50,000 alumni and four of the newer campuses have
fewer than 10,000 alumni. In 2001/2002, over 67,000 alumni
supported a CSU campus with outright gifts. In addition, 73,000
alumni joined their campus alumni association. However, the
sluggish state and national economies appeared to take a toll
on alumni giving. Although more alumni gave, total giving
from alumni and the average gift size both decreased from
the previous year.
Alumni giving decreased by 21 percent in 2001/2002, from
$27.8 million to $21.9 million. However, pledges and gift
expectancies increased significantly in the same time period.
The average alumni gift decreased from $357 in 2000/2001
to $325 in 2001/2002, but the number of alumni donors increased.
The CSU continues to develop opportunities through its alumni
programs to share campus information with its 1.5 million
Alumni giving represented 8.5 percent of all
giving to the CSU in 2001/2002. While outright gifts from
alumni declined, pledges and deferred gifts increased. Giving
from alumni continues to be a significant part of all voluntary
support to the CSU.