The hospitality and tourism industry bore the brunt of the COVID-19 impact with
nearly half of industry jobs lost in March and April 2020. And while jobs started returning soon after, the industry had still lost
nearly a fifth of its jobs by March 2021.
“At that point in time, the hospitality industry was shut down completely, so all of our students who work all lost their jobs immediately," says Lea Dopson, Ed.D., dean of The Collins College of Hospitality Management at California State Polytechnic University, Pomona and executive director of the
CSU Hospitality & Tourism Alliance. “Most of our students work to make ends meet and get through life, and it's part of their curriculum to work in the hospitality industry."
In April 2020, Collins College and its board of advisors put $143,000 from the board fund, endowments and the annual Hospitality Uncorked fundraiser into the Student Emergency Assistance Fund. Based on an essay and their answers to a series of questions, students received scholarships ranging from $300 to $750.
Then in April 2021, the college raised $230,000 through a virtual Hospitality Uncorked for student support and created a new $10,000 scholarship in honor of the college's founders, Carol and James A. Collins, to help a student starting his or her last year with tuition, fees, books and a laptop.
“Students have had to change gears during the pandemic and try to find jobs in other industries, and we're trying to make sure they come back to school and are supported, especially the seniors continuing their last year," Dr. Dopson says.
To prepare students for working in different industries, staff helped them redesign their résumés to focus on transferable skills, offered interview training and hosted talks by alumni who graduated during similar economic downturns in 2001 and 2008. The college also provided LinkedIn Learning opportunities students could apply to their 800 training hours requirement, while a career services coordinator helped them find new jobs.
The Collins College hosted an alumni speaker series and networking events to help students and alumni who lost their jobs during COVID-19 prepare for new positions in the hospitality and tourism industry.
In addition, the college hosted alumni networking events and made the LinkedIn Learning programs and career services available to alumni who had lost their jobs. “At the Collins College, we're constantly engaging with the industry and alumni and connecting students, so we continued that," Dopson says. “In fact, we ramped that up so we could provide support for our students and our alumni."
While other campuses in the Hospitality & Tourism Alliance have responded similarly by offering scholarships, introducing new job training opportunities and hosting meetings with alumni and industry leaders, CSU hospitality programs are also equipping students for an industry that may be permanently altered by the pandemic.
For example, Alliance leaders have partnered with
SD Meetings & Events, LLC, and meetings agency
Caspian to teach campuses and students how to hold engaging virtual meetings, and
San Diego State University hired Adjunct Professor Mandy Brown to create a virtual events class.
“Those three partnerships brought the public and private partnership together to see what is going on in the industry and how that can translate to what is going on on campuses," says Erin Scholes, SD Meetings & Events president and SDSU faculty member. “[As a result, when our students graduate,] they are able to be hired and [possess] the skills [needed] in the industry."