Elnaz Sarraf

CEO and Founder, Roybi Robot

CSU East Bay
B.A., Art (2012)

CEO and founder of Roybi Robot – the world’s first AI-powered smart toy to teach children language and STEM skills. Named one of Time’s “Best Inventions in Education”, on the 2019 CNBC “Upstart 100” list as one of the world’s most promising startups, and on Fast Company’s 2019 “World-Changing Ideas Awards.
Co-founded iBaby, maker of Wi-Fi enabled “smart” video baby monitors, and served as president until 2019. In 2016, iBaby was named among the 5,000 fastest-growing private U.S. companies by Inc. Magazine.
Honors include being selected as Nasdaq Entrepreneurial Center Milestone Maker, named the Woman of Influence through Silicon Valley Business Journal and Entrepreneur of The Year in Silicon Valley. Sarraf was also named by Business Insider one of seven women entrepreneurs under age 40 to watch in 2021.
She has been a panelist for the East Bay Innovation Talks and two entrepreneurship panels. She was also a 2019 40 Under 40 university award recipient.
Sarraf witnessed the limited opportunities available to her as a woman growing up in Iran. This led her on her journey in the U.S. to become an entrepreneur and create a technology that would empower children by providing access to personalized learning and an education that prepares them for a better future.

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