Dr. Bell has been recognized as a dedicated teacher, scholar and community servant since joining Fresno State in 2013. Dr. Bell strives to bring her enthusiasm for creativity and the ever-evolving marketing landscape to such courses as Consumer Behavior and Promotion Principles. Dr. Bell’s students are challenged to apply concepts in experiential projects that range from tactical support for non-profits to pitching comprehensive marketing communications campaigns to firms such as Facebook. Dr. Bell’s research and community involvement also inform her teaching. She explores the interplay of culture and marketing in articles in Journal of Advertising, among others, and she serves in community roles supporting children’s enrichment and diversity within business.